Hawthorne Systems is a UK software company founded by Jason Kernan. We build five AI products: VoiceFlow, MarketFlow, DecisionFlow, MediaFlow, and Hawthorne Academy. Each one is built to help service businesses operate faster, capture more leads, and remove the work that slows them down.
The Challenge
We built Hawthorne’s five products around the operational problems UK service businesses deal with every day.
Every missed call is a missed opportunity. Customers call once and move on to a competitor.
Delayed replies kill conversions. Customers expect instant acknowledgement, not a callback tomorrow.
Hours spent on repetitive tasks that a well-built system could handle automatically, 24 hours a day.
Leads scattered across spreadsheets, email, and memory. Nothing is trackable or followable.
Enquiries fall through the cracks. No automated nurture means losing sales that were nearly won.
Without clear data and pipelines, it’s impossible to know what’s working or where to focus next.
The Solution
Each product is a standalone AI solution built to solve one specific operational challenge. Use one, use several, each delivers full value on its own.
AI Receptionist for UK Trades
Never miss another call. VoiceFlow is your AI receptionist, answering your phone, texts, and website chat 24/7, and booking jobs straight into your calendar without you ever having to pick up.
Lead Generation & Marketing
Capture, score, and convert leads automatically. MarketFlow runs multi-channel lead capture and automated follow-up workflows so no enquiry falls through the cracks, even when you’re not watching.
Business Planning & Strategy
AI-powered strategic planning for business owners and leadership teams. Analyse situations, run structured decision frameworks, and get intelligent insights to guide growth, strategy, and operational direction.
AI Content Creation
Professional content without a design team. MediaFlow generates brand-consistent marketing assets, social content, and promotional videos at scale, without an agency, a camera, or a creative budget.
Enterprise Learning & Certification
Train your team properly. Hawthorne Academy is a learning platform that certifies staff, sales reps, and client teams on every Hawthorne product with real courses, an AI coach, and live roleplay practice.
What We Build
Hawthorne Systems builds five separate AI products. Each one is its own specialist tool, independently deployed, independently valuable, and focused on doing one thing exceptionally well.
Our Approach
Always on. Never misses a lead. Works 24/7 without supervision.
Systems that represent your business perfectly to every customer, every time.
Reduces admin, speeds up operations, frees your time for the work that matters.
Captures more customers, increases conversions, and creates infrastructure for scaling.
Easy to set up, easy to use. Designed for business owners, not tech experts.
Client Results
Real results from UK service businesses using Hawthorne products.
"VoiceFlow completely changed how we handle inbound calls. We used to miss half our enquiries when we were on the job. Now every call is answered and the appointments book themselves. We have not lost a lead in months."
"MarketFlow automated our entire follow-up process. Leads that used to go cold now get a response within minutes. Our conversion rate improved noticeably in the first few weeks and the team spends far less time chasing."
"Setup was straightforward and the system just works. Jason and the team were easy to deal with from day one. It has removed a significant amount of admin and I finally feel like the business is running on proper systems."
Insights
Practical guides, industry insights, and expert advice on AI automation, CRM systems, and scaling operations for UK service businesses.
AI Automation
Every unanswered call is a lead walking straight to your competitor. Here’s how intelligent call handling changes the equation.
Automation
Manual admin is actively holding your business back from growth. We look at the systems that change the operational equation.
Lead Generation
Speed of response is the single biggest factor in lead conversion. Here is how to automate instant follow-up and win more work.
Get Started Today
Book a free discovery call with Jason and the team. We’ll show you exactly which products will make the biggest difference to your business.
No obligation. No hard sell. Just a straight conversation about what’s possible.